Bloom by Elegant Themes is a powerful and beautifully designed email opt-in and lead generation plugin for WordPress. Perfect for bloggers, marketers, and business owners, Bloom helps you grow your email list with ease by creating visually stunning opt-in forms that convert.
With 6 opt-in types—including popups, fly-ins, inline forms, widget area forms, and content lockers—Bloom offers versatile display options to capture your visitors’ attention without disrupting their experience. The plugin integrates seamlessly with 19+ popular email marketing platforms like Mailchimp, ConvertKit, AWeber, GetResponse, and more.
Bloom includes highly customizable design settings, a user-friendly dashboard, and advanced targeting and trigger options such as time delay, scroll percentage, after commenting, and after purchasing. You can also A/B test your opt-ins and track performance with built-in analytics to optimize for conversions.
Whether you’re building a newsletter, offering lead magnets, or promoting a product launch, Bloom provides the design flexibility and conversion tools you need to grow your audience effectively.
Features:
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6 opt-in form types: popups, fly-ins, inline, below content, widget, content lockers
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Integrates with 19+ email marketing platforms
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Advanced targeting and triggers (scroll, time, after comment/purchase)
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Built-in A/B testing and analytics
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Fully responsive and mobile-ready design
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Elegant, pre-designed templates and full customization options
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Easy setup with user-friendly dashboard
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Works perfectly with any WordPress theme
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If the file is not directly installable (i.e., contains folders inside), unzip it and look for the actual plugin or theme
.zipfile inside (e.g.,plugin-name.zip).
🌐 3. Login to Your WordPress Dashboard
Go to your website’s WordPress admin panel.
Navigate to:
For Plugins:
Plugins > Add New > Upload PluginFor Themes:
Appearance > Themes > Add New > Upload Theme
📤 4. Upload & Install
Click “Choose File” and select the
.zipfile.Click “Install Now,” then hit “Activate” once installed.
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GPL Plugin Hub provides manual updates.
To update your plugin/theme in the future, repeat the same upload process with the newer
.zipfile — WordPress will replace the old version.
💡 Troubleshooting Tips
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For theme dependencies (like required plugins), install them when prompted after activation.
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9 reviews for Elegant Themes Bloom Email Opt-Ins
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Reyna Frami III –
Perfect for growing email lists fast!
Braeden Paucek –
Easy integration with Mailchimp, ConvertKit, and others.
Delpha Carter –
Works great with any WordPress theme.
Hipolito Stroman –
Includes pop-ups, fly-ins, inline forms, and below post forms.
Mr. Jaylen Walsh III –
Bloom by Elegant Themes is one of the best email opt-in plugins available.
Tara Hodkiewicz V –
Flexible display triggers including time delay and exit intent.
Miss Destini O’Hara IV –
Stylish templates and detailed analytics.
Gianni Johnson –
Support helped with pop-up trigger customization.
Russel Cole –
Mobile-responsive opt-in forms.